The Olympic Spirit: The Dark and The Light – Part 1
By Stephen Cook – 26 July 2012
There are so many rumours, stories, questions, diverse ‘predictions’ and expectations currently circulating concerning the 2012 London Olympics – which start this Friday (July 27) – that, after discussions with some of the other editors (and despite the fact that I originally felt we shouldn’t go there) I have some things I need to share…
But first, let me tell you a bit about my background.
Twelve years ago, I was ensconced in the Olympic Games. You may not know this, but for four years I was PR Manager and later Media Advisor for the Sydney 2000 Olympic Games.
By Games-time, I was managing the media and the media profiles of the leading organisers and performers for both the Opening and Closing Ceremonies – which I was also in, by the…
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